Perfume culture

Looking back on our first event at Fnac

By Elegance Emiratie · 2 min read
Quatre hommes posent devant le mur aux logos Elegance Emiratie et Fnac, à la Fnac Saint-Lazare
At a glance
  1. On Sunday, October 18, we held our 1st event in collaboration with Fnac Saint-Lazare.
  2. Nearly 300 people came to smell, play and chat with the team and Ilias.
  3. A new Signature perfume, as an exclusive.

What we did at Fnac

A trail of perfume stands. You got to smell the whole Elegance Emiratie Signature collection, meet Ilias and our perfumer Abdelkader, taste Cédric's treats inspired by our best-selling perfumes, and leave with free samples and lots of gifts.

The Mystery Scent game

The idea: find all 7 right answers. 174 people played, 19 got a perfect score, and the winner takes home a 100 ml niche perfume worth €500.

The capsule machine

Perfumes in 100 ml, 50 ml and 15 ml, plus 20% and 15% promo codes, were up for grabs. We spoiled you: you had to be there!

Sillage Nocturne, ahead of its release

Sillage Nocturne was available exclusively on site, before its official release, in a box designed especially for the Fnac event.

Thank you

Thank you to Fnac Saint-Lazare for hosting us, to the content creators who stopped by (Hardy, Adem, DC Jeans, Mr Yatte, Joel, Van-My…), and to you, Michel!

Discover our signature perfumes

New to Elegance Emiratie? Start with the discovery box: 5 × 15 ml extraits de parfum you choose yourself

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